September 22, 2023


Love your Curiosity

Product Design, the Start of the Consumer Experience – Home Improvement Blogs


(BPT) – By Chung Wook-jun, vice president and head of H&A Layout Lab at LG Electronics’ Lifetime Innovation Style and design Middle

Dwelling appliances, like home furnishings items, art and attractive objects, are an necessary component of inside design and style. Although flashy, notice-grabbing appliances have been rather well-known at periods, customers these days are showing a much increased hunger for refined, innovative goods that can convey harmony to their indoor areas, rather than dominate them.

In 2018, to satisfy the growing need for dwelling appliances that can mix in nicely with each individual consumer’s decorating fashion, LG Electronics introduced ‘LG Objet’, introducing a new concept in convergence goods. LG Objet answers are a high quality combination of property appliances and home furnishings that provides modern day benefit as effectively as seamless stylistic and spatial integration.

And, in October 2020, the company took things to the subsequent degree with the unveiling of the ultra-stylish LG Objet Assortment, further more blurring the line between condition-of-the-art household appliances and designer furnishings. Established to enable convey harmony to any dwelling house, LG Objet Selection products and solutions leverage the most current systems to make everyday lifetime simpler in various techniques, alongside with an aesthetic that harmonizes easily with one’s style in décor, regardless of what it may possibly be and however it may well change. Providing several combos of colours and finishes to select from, the Collection presents a myriad of personalization alternatives.

At IFA 2022, LG at the time all over again elevated the bar with the hottest addition to the LG Objet Assortment lineup: the groundbreaking MoodUP™ refrigerator. Featuring shade-changing LED door panels that can be conveniently managed with the LG ThinQ app, the distinctive MoodUP can greatly enhance the atmosphere in the kitchen area, reflect the user’s existing mood or even aid to brighten up their day. The supreme fridge for those people who take pleasure in variety and adjust in their living ecosystem, the MoodUP can be ‘refreshed’ with a different color combo anytime the temper normally takes hold. And for those organizing to redecorate their kitchen, the MoodUP can very easily match any new décor by switching colors on the application.

Prioritizing and expanding the customer knowledge, the MoodUP fridge can also transform its shades or flash in time to tunes performed by means of its developed-in Bluetooth speaker — nonetheless one more illustration of how LG is rethinking home appliances and finding ingenious techniques to harmonize residing space and way of life.

The MoodUP refrigerator is a perfect illustration of how LG items are produced by learning unique customers’ life and reflecting their demands. Appropriately, LG product designers play a rather active job in the product or service advancement course of action from the very early phases.

Inspirations can even be uncovered unexpectedly in everyday everyday living activities. To offer a personalized anecdote, a several yrs back, an plan for a new solution arrived to me randomly at dwelling. I discovered my wife separating my clothing from people of my daughter and washing them in distinct hundreds, an observation that aided our staff arrive up with the LG TWINWash™. This activity changer allows consumers to clean tiny hundreds in the compact LG SideKick washer underneath though operating greater loads on prime. It is generally such a fulfilling experience when our buyers use our products the way we originally intended and to see them content with the practical experience.

What is far more, in my perspective, very good dwelling appliance design considers not only the features and the seem of the product or service itself, but how that merchandise can relate to and harmonize with the area in which it will be positioned. Furthermore, it ought to be able to healthy in with any space and be in a position to accommodate the widest feasible array of individual tastes.

To accomplish this, designers want to consider how the merchandise will make it possible for buyers to curate their space as they want it, without making compromises. This is why LG item designers concentration on balancing ease and customizability, type and operate, to create seamless solutions that boost the customer practical experience for each individual and every user.

This story was edited from an editorial element post printed in Yonhap News. To read through the entire Executive Corner piece, visit